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M&C Saatchi


GFA: 162sq.m

Hong Kong HQ of international advertising Agency M&C Saatchi.

M&C Saatchi approached KplusK in 1997 to design their new conference facilities and advanced workspaces for their creative staff.   Their brief was to maintain a strong sense of corporate identity (recognisable immediately on exiting the lift) as well as create a suite for brainstorming, informal discussion, client presentation and entertainment.  Three distinct areas were developed, each immediately yet independently accessible from the entrance to allow for a free flow of movement throughout the entire floor.


Lighting at the entrance was designed as a colour field, an intense cloud of red, forming an almost overpowering element in the space.  A massive M&C SAATCHI sign in fret-cut white acrylic was installed and lit with ultraviolet, enabling the letters to glow and thereby float in the space.


Other cinegraphic effects were employed - in the soft room, high-powered external floodlights hidden behind aluminium venetian blinds cast intense shafts of light through the windows. The hard room uses a glass and stainless steel table designed as a massive lightbox, large enough to easily accommodate a creative director, a graphic artist and a copywriter.


The main conference room employed state of the art technology - a centrally controlled A/V and LCD system was installed using a retractable screen the size of the end wall and was linked via laptop direct to the company server. Light systems were controlled from a sequential bank of switches built within the double wing conference table specially designed for M&C by KplusK.

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